THIS IS THE US EDITION
New technologies, the Internet, the digital world, social media, Netflix, Spotify, mobile technologies and artificial intelligence are turning the entire advertising model topsy-turvy.
Naturally, the role of media and advertising is evolving along with these trends. In the midst of such change, this book explains how to get the best returns on your media spending:
- How can you maximize the value of your ad spending in a new world characterized by omnipresent Internet and mobility?
- What is the advertising potential of TV, radio, magazines, newspapers and billboards in this new media environment?
- How can you reach consumers most effectively through traditional and new media—in terms of time slot, show, jingle, branding, slogan, visual/sound effects, colors, images, etc.?
- Is it best to go with print or digital newspaper/magazine ads?
- Two 15-second commercials—or one of 30? General or specialty programming?
- Best to be at the start, middle or end of a commercial break?
- How can you best position your product and marketing events?
- Traditional or LED billboard?
- How is mobility changing the ad culture of traditional media?
- How can you create the best possible synergies with your media selections?
We will also focus on the quality of ads themselves and their creative style, including jingles, signatures, slogans, visual/sound effects, colors, etc.
This book is designed for a variety of audiences, including small businesses, ad, marketing, media, communications, PR, Web and social media specialists, professors, students and anyone else wanting to know more about this amazing industry.
